UK guide + free kit

Claim your ChatGPT business profile in the UK.

ChatGPT now lets businesses claim a profile, much like a Google Business Profile. UK verification isn't open yet. Here's where each route stops today, how the claim works, and a free kit to get your business ready.

Download the free kit or read the guide

Free PDF. No email needed. 10 pages, with fill-in worksheets and 4 copy-and-paste ChatGPT prompts.

By Optimisr · Last checked 11 November 2026

ChatGPT business profile registration appears to be US-only for now. As of 11 November 2026, we found no self-serve route a UK business could complete. A UK online shop can start a claim in ChatGPT's Business Hub, but in our test the verification form required a US business address after the passport upload and face scan. Local shop and restaurant claims are limited to existing US listings, and the service route is marked “Coming soon”. OpenAI's setup guide

When someone asks ChatGPT where to buy something or who can do a job nearby, the information they see can shape who they contact. Claiming gives eligible business owners a way to supply current details and see whether customers click through to their site.

Can UK businesses claim a ChatGPT business profile now?

OpenAI says eligible businesses can claim in supported markets where the required verification is available. Its help page specifically limits local shop and restaurant claims to existing US listings. It does not state a blanket US-only policy for online shops. The US address restriction below is what we saw when testing the self-serve ecommerce flow for a UK business. OpenAI's launch announcement · OpenAI's setup guide

Blocked at ID

Through an online shop

Start the claim if Business Hub offers it and save a draft if you can. Wait for UK business addresses to be supported before completing Persona verification.

US only

At customer-facing premises

OpenAI currently limits local shop and restaurant claims to existing US listings. The physical-location option can lead to a waitlist.

Coming soon

Through an on-site or remote service

The self-serve service option is marked “Coming soon”. Businesses that travel to customers or deliver services remotely cannot use this route yet.

Where our UK online-store verification stopped

Business Hub let us start the online-store claim without flagging a US address requirement. Its verification partner, Persona, asked us to upload a passport and complete a face scan. Only after those steps did the form ask for the business address.

On the Business details screen, the country was locked to United States. There was no way to change it to the United Kingdom. We could not enter the UK business address, so verification failed.

Persona Business details form with the business location field fixed to United States — Persona's Business details screen after the passport upload and face scan. The country field was fixed to United States in our UK online-store test on 11 November 2026.

Can you start the claim now and verify later?

It's worth starting if Business Hub offers a claim for your business. Fill in the details it asks for and save a draft if that option is available. If Business Hub offers Shopify or domain verification first, you can use that to confirm your connection to the business. Stop before uploading ID to Persona and come back when UK business addresses are supported. OpenAI says businesses that use another verification method first can return to the profile in the Business tab to complete Persona verification later. OpenAI's setup guide

What is a ChatGPT business profile?

It's a listing people can open when a business appears in a ChatGPT answer. OpenAI calls the feature Businesses in ChatGPT and launched it in beta on 10 November 2026. Business Hub is where owners manage their listing. ChatGPT Business, the paid team workspace, is a separate product. OpenAI's launch announcement

How to claim your ChatGPT business profile

This is the workflow OpenAI documents for eligible owners and authorised representatives. Which options you see depends on the business and the verification methods available.

1. Open Business Hub and search for your business

Sign in to ChatGPT and open Business Hub at chatgpt.com/business-hub. Enter your trading name in the search box. If a listing appears, confirm it matches your business and check which ChatGPT account will manage it.

ChatGPT Business Hub home screen with the Search business field — Business Hub starts with a search for your trading name. Screenshot, 11 November 2026.

2. Choose how customers interact with you

If Business Hub asks for a business type, choose the route that reflects how customers buy from you. Eligible online businesses may be offered the option to add a missing listing. The physical-location route may show a waitlist.

Business Hub asks how customers interact with the business: at a physical location, through an online store, or through a service marked Coming soon — The business-type screen shows three routes. “Through a service” is marked Coming soon. Screenshot, 11 November 2026.

3. Verify your connection to the business

Use the method Business Hub offers. That may mean receiving a code by business phone or email, connecting your Shopify store, or adding the supplied TXT record to your domain's DNS settings. If someone else manages your domain, ask them to add the record and then return to Business Hub to check it. OpenAI emails you when it has reviewed the claim or needs more information. OpenAI's verification instructions

4. Complete identity verification with Persona

Open your profile in Business Hub to see the Persona prompts. OpenAI may ask for ID, business registration information and proof that you can act for the business. In our UK ecommerce test, the address step came after the passport and face scan and accepted only a US business address. The blue tick appears after OpenAI approves the Persona check. OpenAI says a new profile created using Persona can publish on approval, so review the details before submitting. OpenAI's identity verification instructions

5. Review the listing and check your insights

Review your website, description, category and logo. Online shops can also update delivery and returns information, and connect a product feed for prices and stock. OpenAI reviews profile edits before they appear. Once approved, check the Insights tab for activity. OpenAI's profile and insights instructions

What does claiming do for your business?

Give customers current information. A useful listing helps someone check that they have the right website and understand what you offer. For an online shop, a product feed can give ChatGPT current price and stock information.
See whether people click through. Business Hub reports aggregated mentions, website clicks and discovery topics. For online businesses, OpenAI counts a mention when ChatGPT references the website. For local businesses, a mention counts when the location appears. A blank dashboard can reflect low activity or limited reporting.
Help customers explore products through a Business Agent if eligible. This optional tool answers questions using business information you supply. At launch, it's available to eligible US ecommerce and online service businesses.

ChatGPT still makes its own recommendations. Claiming a profile gives you a way to supply better information, with no guarantee of higher placement or sales. OpenAI's Business Hub FAQ

How to use Business Hub Insights once you're verified

Use discovery topics to spot a question your website could answer better. If you sell homeware and see interest in flat-pack storage, check whether the relevant product pages explain the assembled dimensions and delivery options. After updating the pages, compare ChatGPT referrals with sales in your own analytics. Business Hub reports broad themes and clicks. Your site analytics can show what visitors do after they arrive.

What UK trades can do while they wait

If you're a roofer, plumber or electrician who works at customers' homes, look for the service route when it opens. The physical-location option is designed for premises customers visit. While you wait, check that your website and Google Business Profile agree on your trading name, phone number and service areas. Give each main service a clear page with the places you cover and a way to request a quote.

Also check your website lets in OAI-SearchBot, the crawler OpenAI uses to find and link to websites in ChatGPT search. If your robots.txt file blocks it, ChatGPT can't link to your pages in its answers. Ask whoever looks after your website to check the setting. OpenAI's crawler documentation

Curious how your business shows up today? Get Optimisr's free AI visibility check.

What's in the kit

Six steps to be ready on day one.

Where the UK stands

Which claim routes UK businesses can use today, and how to start now and verify later.

Your business facts

One fact sheet with your trading name, Companies House details, areas, services, accreditations and how you quote.

Listing audit

Check your website, Google, Bing, Apple, Yell, Checkatrade and more all say the same thing.

Answer-ready pages

What every service page should say so ChatGPT has something clear to use, plus a page planner.

Claim checklist

Every step in Business Hub, marked for what you can do now and what waits for UK verification.

Monthly tracker

Three customer questions to ask ChatGPT each month, and where to log the answers.

Download the free kit (PDF)or view it in your browser

Optional

Know the day UK opens.

Leave your email and we'll tell you as soon as UK businesses can verify a ChatGPT profile. You don't need to do this to get the kit.

Done for you

Rather we did it for you?

We'll check what ChatGPT says about your business now, fix your listings and service pages, and help you claim your profile as soon as your route opens.

Get your free AI visibility check How we get you named

ChatGPT business profile UK FAQs.

Can I claim my UK Shopify store?

We couldn't complete verification for a UK online shop because Persona required a US business address. Shopify is one way to verify your connection to a store. OpenAI documents a separate Persona check before you can publish profile changes, connect a product feed or access Insights.

Is a ChatGPT business profile the same as a ChatGPT Business account?

No. ChatGPT Business is OpenAI's paid workspace plan for teams. A business profile is the listing customers see when your business appears in a ChatGPT answer, and you manage it in Business Hub. They are separate products.

Can customers find me in ChatGPT before I claim?

Yes. ChatGPT can surface information about your business before you claim it. When you submit updates, ChatGPT can still draw on other sources.

What if my profile has already been claimed?

Open the listing, select the three-dot menu and choose Dispute ownership if it is offered. Follow the prompts to prove you're authorised to represent the business. If the listing is locked, use the support option.

Do I have to run ChatGPT ads?

No. Advertising and publishing a Business Agent are optional. You can manage a claimed, verified profile and use its available insights independently.

Is the kit really free?

Yes. It's a single PDF you can download straight away, no email needed. If you'd like us to tell you when UK verification opens, you can leave your email further down the page.

Can you claim and set up my profile for me?

Yes. We'll check what ChatGPT says about your business now, fix your listings and pages, and help you claim and verify your profile as soon as your route opens. Start with the free AI visibility check.

Independent guide by Optimisr, not affiliated with or endorsed by OpenAI. ChatGPT and OpenAI are trademarks of OpenAI. Last checked 11 November 2026, during the Businesses in ChatGPT beta. Features and eligibility can change.